I was lucky and my google-fu was working and I quickly located the video in question. It was painful to watch. Tom was right; the reviewer had absolutely NO interest in the game and their comments reflected that. It was obnoxious and personally offensive. Not in what was said, but in how it was said.
When I viewed the video it had 25 “Likes” and 65 “Dislikes” (I was number 66). Fortunately for Tom, the comments were running heavily in his favor. I guess I was lucky because within an hour of my viewing the user had deleted the video. While I am happy the user deleted the video, I am sad that it happened in the first place. It would not have happened if the user had stopped a moment and found some ethical grounding for what they do.
Somewhere I vaguely recollect that the Game Manufacturers Association (GAMA) was looking at codifying ethics for content creators, but in the present absence of those I think hobby gaming content creators could look to food critics for an example of proper behavior. The Association of Food Journalists (AFJ) posts their Code of Ethics online. They start with five core principles:
- We take pride in our work, and respect the work of others.
- We do not abuse our position.
- We avoid conflicts of interest.
- We recognize and respect diversity.
- We are committed to transparency in our work.
Before you jump ahead and claim “reviewers are not journalists,” I will point to the AFJ Code of Ethics that states, “Reviewers should subscribe to the same accepted standards of professional responsibility as other journalists.” The AFJ also talks specifically about negative reviews. There are many hobby gaming content creators that could learn from these words:
Negative reviews are fine, as long as they’re fair and accurate. Critics must always be conscious they are dealing with people’s livelihoods. Negative reviews, especially, should be based on multiple visits and a broad exploration of the restaurant’s menu. Following a consistent reviewing policy without deviation may protect a critic from charges of bias or favoritism, while providing a platform from which to defend the review.
In this situation, I strongly believe the content creator clearly failed to respect the work of Tom. The video was very dismissive of the game, even stating, “I don’t know why someone sent this to me.” I could make an argument that the content creator abused their position.
I earnestly want to make the argument that the content creator failed to respect diversity. Not because of Tom’s race, but because Tom is a wargame designer. From the beginning, Tom knew not to send this particular creator a wargame because they not only dislike wargames, they openly hate them. As a personal position I am fine with that, I am not going to tell someone else what to think. The problem I have is that this content creator has monetized their opinions which, in my mind, means a higher ethical standard is needed.
Finally, I question the judgement of the content creator. Why did they make the unboxing video in the first place? Do they unbox every game without any sort of prescreen? If the reaction was that emotionally negative, did they not pause to ponder if their video was “fair and accurate” or just a visceral outpouring of their biases against a genre of gaming? There was obviously no thought. Just imagine what could of happened if the creator had contacted Tom and politely stated he was declining to post his video because “it’s not in my wheelhouse.” The ensuing conversation would of likely been good for both sides.
Feature image Brave Little Belgium. See my impressions here.